anonymous product

/əˌnɒnɪməs 'prɒdʌkt/ noun
a product with no apparent brand name, used in advertisements to highlight the product being promoted
Brand X is the anonymous product which never gets your washing completely white.
No one watching the commercial would believe the anonymous product was as bad is it seemed.
What happens if the respondent chooses the anonymous product instead of ours?

Marketing dictionary in english. 2015.

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